Keep California Beautiful (KCB) Vision Statement:

California - The most beautiful and cleanest state in the nation.

KCB Mission:

Working together to ignite individual, state and local government, community, and corporate responsibility through strategic initiatives and volunteer action to preserve and protect California's beautiful natural resources for generations to come.

KCB Core Values: "Efforts of One Result in the Power of Many"

Personal Responsibility, Leadership, Partnerships, Education, and Volunteer Action: all leading to environmental awareness and action that will sustain our state's natural environment.

Three Guiding Principles:

1. Education: Prevention, resources, programs & tools, and legislation to support positive progress
2. Efforts: Promote volunteer efforts -- working together
3. Endorse Enforcement: Vital to success -- consequences and legislation to support positive progress

Our Goals: Educate and Communicate to Inspire Action

KCB annually provides resources and support to more than 200 California communities, focusing on cleanup, beautification and enhancement projects. Every Spring, the Great American Cleanup™ (GAC) is held, and over the course of the last 18 years, KCB and its partner programs have sponsored over 10,400 events involving over 551,000 volunteers, and have collected over 22,000,000 pounds of litter and trash from California's highways, public lands, waterways, and beaches.

During the 2009 Keep America Beautiful Great American Cleanup™ alone, our California community members organized over 1,000 events and contributed over 106,000 volunteer hours; removing over 2,516,000 pounds of litter and debris from California's environment along 1,700 miles of streets and trails, 181 miles of waterways, and 11,832 acres of parks and open space. Additionally, 175 illegal dumpsites were cleaned up and 197,264 lbs of tires were recycled! In order to beautify public space, 924 trees, 44,263 bulbs, and 310 seed packets were planted.

KEY CURRENT PROGRAMS

Environmental Leadership

KCB serves California's citizens, communities, government agencies, and businesses by participating on a Statewide Anti-Litter Interagency Task Force, Statewide Illegal Dumping and Enforcement Task Force, and National Marine Debris Task Force.

Supporting Cleanup and Beautification Efforts

KCB believes in the power of individuals to make positive change for the betterment of their communities. KCB and its partnerships mobilize thousands of volunteers to participate in recycling, cleanup and beautification events statewide. Year round, KCB provides trash and recycling bags, seeds, hand sanitizer, gloves and donated incentives to volunteers. During the three month long Great American Cleanup^TM (GAC), KCB supports approximately 200 communities.

Proud Community Program

KCB acts as the State Leader for the Keep America Beautiful (KAB) Local Affiliate Program, providing support for the 13 KAB Local Affiliates and 60 Proud Community (PC) Program members. The PC Program is the primary method for communities to become involved with KCB. KCB provides members with resources, help in mobilizing volunteers and workshops to support their efforts in combating litter, illegal dumping and graffiti, one city at a time. The PC Program partner organizations and member cities gain from the networking opportunities, expertise, knowledge, and proven experience that each of these cities bring to the program.

Public/Private Partnerships to Enhance Recycling

A diverse group of industry representatives, federal and state government officials, and representatives from non-governmental organizations (NGOs) joined forces to explore partnerships to increase source reduction and recycling:

• Cell Phone Recycling Partnership
• Plastics: Too Valuable To Waste
• Public Space Recycling: Creative Outdoor Advertising
• Got Your Bags? Reusable and Plastic Bag Recycling Partnership
• Take It Back Partnership
• Trash and Car Litter Bag Partnership
  

Feel free to contact us at 916-368-9301 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.